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Research papers

Structuring the marketing

This paper describes the exploratory part of a larger study on management of innovation, focussing especially on the interface between marketing and R&D (Research and Development). Marketing and R&D produce two critical flows of knowledge that have...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Mark Leenders, Felix Janszen, Berend Wierenga
June 1, 1994
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Citation

Leenders, Janszen and Wierenga (1994a, June 01). Structuring the marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/structuring-the-marketing